DataLayer

Eventos E-commerce

1. Search

• Nome do evento: ecommerceSearch
• Acionadores:
  • Quando usuário faz uma pesquisa por destino (cidade, bairro, Todos os hotéis)
  • Obs: não é disparado quando usuário faz pesquisa por hotel específico

{
    "event": "ecommerceSearch",
    "clientName": "Deville - Site",
    "clientProject": "fcP0EnUSk-D3FvsccmNNT",
    "location": "Todos",
    "lang": "{{LANG-BE}}",
    "versionBE": "otabuilder_v1",
    "check_in": "2025-06-11",
    "check_out": "2025-06-14",
    "checkIn": "2025-06-11",
    "checkOut": "2025-06-14",
    "daysAdvance": 28,
    "numberAdults": 1,
    "numberChildren": 0,
    "eventDetails": {
        "category": "Ecommerce",
        "action": "Resultados de Pesquisa"
    },
    "ecommerce": {
        "currency": "BRL",
        "items": [
            {
                "item_id": "HOTEL_OMNI_13670",
                "item_name": "Deville Express Guaíra",
                "item_list_name": "Search List",
                "price": 891,
                "location": "Guaira",
                "item_brand": "REDE DE HOTEIS DEVILLE",
                "index": 0,
                "affiliation": "Hotéis Deville"
            },
            {
                "item_id": "HOTEL_OMNI_4797",
                "item_name": "Deville Curitiba Batel",
                "item_list_name": "Search List",
                "location": "Curitiba",
                "item_brand": "REDE DE HOTEIS DEVILLE",
                "index": 1,
                "affiliation": "Hotéis Deville"
            },
            {
                "item_id": "HOTEL_OMNI_4796",
                "item_name": "Deville Prime Campo Grande",
                "item_list_name": "Search List",
                "location": "Campo Grande",
                "item_brand": "REDE DE HOTEIS DEVILLE",
                "index": 2,
                "affiliation": "Hotéis Deville"
            },
            {
                "item_id": "HOTEL_OMNI_4795",
                "item_name": "Deville Prime Cuiabá",
                "item_list_name": "Search List",
                "location": "Cuiaba",
                "item_brand": "REDE DE HOTEIS DEVILLE",
                "index": 3,
                "affiliation": "Hotéis Deville"
            },
            {
                "item_id": "HOTEL_OMNI_2926",
                "item_name": "Deville Prime Salvador",
                "item_list_name": "Search List",
                "location": "Salvador",
                "item_brand": "REDE DE HOTEIS DEVILLE",
                "index": 4,
                "affiliation": "Hotéis Deville"
            }
        ],
        "currencyCode": "BRL",
        "impressions": [
            {
                "name": "Deville Express Guaíra",
                "id": "HOTEL_OMNI_13670",
                "price": 891,
                "category": 3,
                "brand": "REDE DE HOTEIS DEVILLE",
                "list": "Search Results",
                "position": 0
            },
            {
                "name": "Deville Curitiba Batel",
                "id": "HOTEL_OMNI_4797",
                "category": 4,
                "brand": "REDE DE HOTEIS DEVILLE",
                "list": "Search Results",
                "position": 1
            },
            {
                "name": "Deville Prime Campo Grande",
                "id": "HOTEL_OMNI_4796",
                "category": 4,
                "brand": "REDE DE HOTEIS DEVILLE",
                "list": "Search Results",
                "position": 2
            },
            {
                "name": "Deville Prime Cuiabá",
                "id": "HOTEL_OMNI_4795",
                "category": 4,
                "brand": "REDE DE HOTEIS DEVILLE",
                "list": "Search Results",
                "position": 3
            },
            {
                "name": "Deville Prime Salvador",
                "id": "HOTEL_OMNI_2926",
                "category": 5,
                "brand": "REDE DE HOTEIS DEVILLE",
                "list": "Search Results",
                "position": 4
            }
        ]
    },
    "gtm.uniqueEventId": 136
}

2. Hotel Details

• Nome do evento: ecommerceHotelDetails
• Acionadores:
  • Quando usuário clica em um hotel a partir da tela de resultado de pesquisa
  • Quando usuário faz pesquisa de um hotel específico

{
    "event": "ecommerceHotelDetails",
    "clientName": "{NOME DA PÁGINA}",
    "clientProject": "{ID DA PÁGINA}",
    "location": "{NOME DA CIDADE DO HOTEL}",
    "versionBE": "otabuilder_v1",
    "hotelName": "{NOME DO HOTEL}",
    "hotelId": "{ID DO HOTEL}", // exemplo HOTEL_OMNI_1234
    "chainName": "{NOME DA REDE (ex: REDE DE HOTEIS XXX)}",
    "chainId": "{ID DA REDE (ex: CHAIN_OMNI_1234}", // exemplo CHAIN_OMNI_1234
    "ratingStars": 4, // número de estrelas
    "numberRooms": 1, // 
    "check_in": "2025-06-11",
    "check_out": "2025-06-14",
    "checkIn": "2025-06-11",
    "checkOut": "2025-06-14",
    "daysAdvance": 28,
    "numberAdults": 1,
    "numberChildren": 0,
    "eventDetails": {
        "category": "Ecommerce",
        "action": "Resultados de Pesquisa"
    },
    "ecommerce": {
        "currency": "BRL",
        "items": [
            {
                "item_id": 28675,
                "item_name": "Quarto Superior Com 2 Camas Individuais",
                "item_brand": "Deville Express Cascavel",
                "price": 964.7,
                "index": 0,
                "location": "Cascavel",
                "affiliation": "Hotéis Deville",
                "currency": "BRL"
            },
            {
                "item_id": 68745,
                "item_name": "Superior Família 1 Cama de Casal e 1 Individual",
                "item_brand": "Deville Express Cascavel",
                "price": 1030.7,
                "index": 1,
                "location": "Cascavel",
                "affiliation": "Hotéis Deville",
                "currency": "BRL"
            }
        ],
        "currencyCode": "BRL",
        "impressions": [
            {
                "name": "Quarto Superior Com 2 Camas Individuais",
                "id": 28675,
                "price": 964.7,
                "category": 4,
                "brand": "REDE DE HOTEIS DEVILLE",
                "list": "Hotel Details",
                "position": 0
            },
            {
                "name": "Superior Família 1 Cama de Casal e 1 Individual",
                "id": 68745,
                "price": 1030.7,
                "category": 4,
                "brand": "REDE DE HOTEIS DEVILLE",
                "list": "Hotel Details",
                "position": 1
            }
        ]
    }
}